The Kickoff (white Leaders Script)

There’s something different about the beginning of a season in Chicago. Before the first snap, before the first roar from the crowd, there’s anticipation—the feeling that anything can happen.

The Kickoff was built around that moment.

The cream crown gives the fitted a timeless foundation, while navy and orange bring the energy of fall Sundays in Chicago. The classic Leaders script across the front keeps the crown rooted in the city that inspired it.

It’s bigger than game day. It represents the beginning of something: the first play, the first move, the moment the clock starts running.

Every season has a beginning.

Every story needs a first play.

This is The Kickoff.